11 th Jul
Paragon Solutions

What is Big Data Jujitsu

Posted by: , on July 11, 2012

ju·jit·su  [joo-jit-soo]

noun

  1. a method developed in Japan of defending oneself withoutthe use of weapons by using the strength and weight of an adversary to disable him.
  2. the use of an opponent’s strengths or one’s own weaknessesto accomplish one’s goals: That was a kind of intellectual jujitsu, the way she handily won the debate. The town of Vacaville, in a prime example of touristic jujitsu, turned its isolation into an attraction in itself.

verb (used with object)

  1. to turn (a situation) to one’s advantage by exploiting one’sown weaknesses or another’s strengths, as in a social or political relationship: He deftly jujitsued the conversation tomake my knowledge of the subject seem pretentious.

http://dictionary.reference.com/browse/jujitsu

Big  Da-ta  \big ˈdā-tə, ˈda- also ˈdä-\

noun

  1. All data, everything in its entirety. Every element granular, summarized, meta data, machine code data, sensor, environment, condition data, derived data and data about data: It wasn’t until our third meeting with IT that we realized that when they said ‘Big Data,’ they meant the whole enchilada.

Big Da-ta  Ju-jit-su

noun

  1. a method developed of using the power of big data without the use or concept of tools, hierarchies, taxonomies or data techniques by using the strength and weight of data to answer questions to change outcomes.
  2. the use of an competitors, environment, news and market data to accomplish one’s goals: That was a kind of big data jujitsu, the way the company charged partners to count the number of visitors across all channels using sensors across the customer lifecycle.

verb (used with object)

  1. to turn (a situation) to one’s advantage by exploiting one’s own cognitive strength or a company’s or customer’s data assets, as in a competitive, sales or service  relationship: Acme Wireless deftly big data  jujitsued the service resolution to deflect the calls and emails to a partner generating referral revenue and ultimately growing the customer’s perceived value of the service and Net Promoter Score. 

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Paragon Solutions

About Paragon Solutions

Paragon is an advisory consulting and systems integration firm that specializes in enterprise information management to help clients achieve better business results. The company does this through its industry practices, solution accelerators and specialized technology competencies that help clients achieve operational efficiency, business capability and regulatory compliance. We focus our work on a few key industries – communications, financial services, healthcare, insurance and life sciences. The industry-focused strategy consulting and systems integration teams work to address concerns in Process Optimization, Information Governance and Information Integration.

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