Sales & Marketing

Today’s pharmaceutical and biotechnology companies must have an integrated sales and marketing organization and capabilities which is critical to driving greater health care professional and patient engagement.

What Our Sales & Marketing Solutions Deliver

Today’s healthcare professionals, organization and patients are demanding more and more from life sciences companies. To help support this need and provide more relevant content and services to a diverse customer set, life sciences companies need to have strategically integrated sales and marketing organizations.

See how we can help your business.
Our Commercial Service Areas:

Master Data Management
Multi-Channel Excellence

Paragon’s subject matter experts have developed a best practices methodology for sales and marketing integration including:
  • Consumer and provider insights
  • Patient Journey mapping
  • Provider detailing solutions
  • Wellness and adherence program definition
  • Campaign & lead management 
  • Web content management
  • Sales force automation
  • Marketing and sales performance insights
We often partner with Life Sciences professionals who may be:
  • Responsible for salesforce optimization
  • Drive efficiencies across the platform for diversified brands
  • Looking to improve speed to market for global brand programs
  • Seeking to implement wellness and adherence programs within patient populations
  • Drive greater brand performance, salesforce productivity and revenue

Thought Leadership in Life Sciences

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