Promotional Materials Management Solutions

Providing the right content and services to your customers, at the right time, is critical to brand success. Developing content, which is relevant and medically and legally approved, requires a significant investment of time and money. But it doesn't have to…


Life Science companies face huge costs and rigorous regulatory requirements when bringing products to market.  Large scale marketing campaigns involve waves of information, in a multitude of formats, that need to be shared globally and accessed by various partner agencies, in real time. A well-defined process and strategy, supported by the right technology solution, will return significant value. Content reuse, process optimization wrapped in the right governance model, will reduce waste in terms of cost and time. 

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Promotional Materials Management

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WHAT ARE THE BENEFITS OF OPTIMIZING THE PROMOTIONAL MATERIAL PROCESS?


Maximizing the value of your commercial content, requires an understanding of the content uses across the breadth of your organization, both globally and across products and franchises. Then, by defining a strategy for reuse and governance, you implement an optimized process and solution to encompass the development, review, deployment and reuse of your materials. Tools and solutions such a Veeva Vault can quickly provide the foundational capabilities to simplify your organization.


Paragon has significant experience in supporting marketing areas of biopharma companies. Combining this experience with a deep knowledge in designing Strategies, Processes, Organizations and enabling them through Technology, we can provide your company with the following benefits:

  • Reduce bottlenecks in the supporting processes
  • Greater insights into the use of content, resource utilization and medical reference management
  • Reduced maintenance and support costs
  • Simple and consistent user experience for designers, developers, reviewers and distributors
  • Greater brand consistency
  • Increased reuse of pre-approved materials
  • Reduced time and cost
  • Improved data integrity and reduction in errors or duplication

WHO CAN BENEFIT FROM A CONSISTENT, SIMPLIFIED PROCESS AND SOLUTION?

We often partner with biopharma industry professionals who may be:

  • Reducing cost through optimization of processes or capabilities
  • Trying to create a better, faster material creation processing experience
  • Transitioning toward a fully-automated, digital workflow for medical and legal review
  • Investigating how content can be reused to reduce time and costs

HOW CAN PARAGON HELP YOU MINIMIZE PROMOTIONAL MATERIAL PROCESS COSTS AND MAXIMIZE VALUE?

We often partner with biopharma industry professionals who may be:

  • Reducing cost through optimization of processes or capabilities
  • Trying to create a better, faster material creation processing experience
  • Transitioning toward a fully-automated, digital workflow for medical and legal review
  • Investigating how content can be reused to reduce time and costs
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