Commercial Insights

With the growth in multichannel capabilities both personal and non-personal, the need to closely manage content and data has increased significantly. It is critical to gain insights into behaviors of healthcare organizations, professionals and their patients while also gaining greater value from information assets.


With the growth in multichannel capabilities both personal and non-personal, commercial departments like yours must closely manage content and data in order to drive value.  Insights into the behaviors of healthcare organizations, professionals and their patients provide crucial information for planning and decision-making.  Our commercial team has the deep experience needed to help gain these insights and return value.Branded and unbranded content used across channels both personal and non-personal requires planning and investment. Content comes at a significant cost to create the strategy, design and then develop, review and approve new content. However, defining a strategy, process and operation for content reuse supported by the right technology solution will return significant value. Mitigating inefficiencies in the content development lifecycle and deploying a reuse process wrapped in the right governance model will reduce waste in terms of cost and time. 

What is Maximizing Commercial Insights?


Gaining insights through analytics is crucial to commercialization of biopharmaceutical products and services.  An orgnaizations ability to formulate the right operating model for advanced commercial insights across the enterprise is essential.

Paragon’s Commercial Insights experts focus on helping customers create strategies, processes, and organizations to support the content management and data needs of today’s biopharmaceutical companies.


Paragon’s Commercial Insights solutions are designed to:

  • Gain actionable insights into healthcare providers and patients
  • Increase reuse and standardization of content and data
  • Leverage information to inform decision making
  • Improve process efficiency
  • Reduce operating costs
  • Enhance compliance
  • Increase revenues
  • Improve customer experience and loyalty
  • Optimize promotion materials management processes and solutions

Who Can Benefit From Commercial Insights?

We often partner with Life Sciences professionals who may be:

  • Responsible for marketing and brand management
  • Charged with patient adherence programs
  • Accountable for healthcare provider engagement
  • Enterprise data management
  • Looking to monetize data information assets
  • Seeking drive insights to achieve greater business results

How We Help With Commercial Insights

Our promotional materials management experts have deep experience in end to end content management and governance. They specialize in creating, managing, harvesting and protecting information assets and promotional content.

Our Team Can Help You:

  • Gain greater insights into customer needs and behaviors while defining the next action
  • Improve payer and customer experience, which translates to loyalty and increased revenues
  • Drive brand consistency and targeted, automated communications
  • Reduce time and cost through more efficient processes
  • Better use of data and information assets
  • Flexible technology built to support your needs, workflows and processes
  • Improved data integrity and reduction in errors or duplication
  • Greater automation and digitalization to minimize manual processing
Need Help Finding the Right Solution?

Request a free consultation with one of Paragon's leading industry advisors to discuss the best solution for your organization's unique challenges and goals.

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