Sales & Marketing

Industry data shows that pharmaceutical sales visits with subscribers have dwindled to and average of under three minutes. With such constraints on the PSR, pharmaceutical firms are seeking ways to enhance overall productivity and effectiveness of their marketing and sales organizations.

Paragon has experience building solutions to help sales and marketing maximize output and improve the execution of activities. Our solutions focus on the key needs of sales and marketing organizations: support, management and measurement.

Sales Portals and Content Management
Paragon can deliver the sales and service portal solutions that provide the collaboration, information and process improvements needed to achieve optimal response from your sales efforts. Our Life Sciences team has experience implementing the tools and technologies that manage the content and structure of websites and portals and integrating those technologies with your overall framework. The result is firms are better able to manage collateral, speed up the approval process, establish consistency and achieve regulatory compliance.

Sample Allocation
Pharmaceutical companies need to better manage samples while keeping costs down and complying with the Prescription Drug Marketing Act regulations. Paragon has helped sales and marketing streamline bottlenecks and comply with government-mandated regulations for allocating product samples. Paragon’s Life Sciences team has the business process and technology experience to design and build a solution that can implement a variety of allocation strategies and position the organization with a simplified approach to future expansion. With a streamlined solution in place, firms can comply better to new regulations, sales can respond better to competitive demands in the marketplace and overall operational costs can be reduced.

Case Study: Sample Allocation – Paragon implemented a system for allocating product samples that reduced sample distribution time and cost and enabled the client to more effectively respond to competitive demands in the market.

Sales Call Metrics
Using its expertise in building business intelligence applications, Paragon delivers Sales Reporting solutions that can improve the overall efforts of the sales organization. Paragon's solutions impact the strategic efforts of the sales force by making it possible to: compare actual sales calls to plans, refine sales messages quicker, target sales efforts to physicians based on volume and concentrate on products that generate the most sales activity.

Case Study: Sales Call Metrics - Paragon used its expertise in Business Intelligence Reporting frameworks to develop a Strategic Sales Reporting Solution that enabled the client to capture all the click-stream data from a salesperson’s tablet PC presentation and seamlessly download the data into a staging database on the network. The solution has made it possible for sales representatives to better target their sales efforts with actionable information and key messages.