Commercial Consulting Services - Paragon

Customer Experience

  •   Overview   
    Customer Experience

    Paragon’s Customer Experience solutions enable relevant strategies, content, and services across the entire customer spectrum, including patients, caregivers, providers, and payers. Our data-driven, evidence-based solutions improve patient outcomes and increase revenue.

    Paragon has deep experience combined with proven methodologies in:
    • Omni-channel marketing
    • Digital engagement
    • Go-to-market launch
    • Customer loyalty programs
    • Co-pay programs
    • Wellness & adherence programs
    • Risk evaluation mitigation strategies
    • Marketing & sales performance insights
    • Payer engagement programs

    White Paper: The Patient Experience: Who is Taking Care of the Caregiver?

    DOWNLOAD THE WHITE PAPER

  •   Customer Engagement Strategy   

    Paragon enables health and life sciences organizations to create informed and innovative engagement strategies to maximize market potential and customer demand. We focus on optimizing customer experiences to improve patient outcomes and support the overall engagement strategy. To support, Paragon:

    • Defines capabilities and service models
    • Evaluates comparability and maturity level
    • Develops customer engagement strategies
    • Designs and implements innovative tactics
    • Maps program requirements

    Driving High Performance

    • Drive improved patient outcomes and adherence rates
    • Increase brand revenue and profitability
    • Maximize capabilities through prioritized, actionable roadmap with patient standards and processes
    • Decrease overall risk and cost with alternative options value case
    • Map against future needs by analyzing the current capabilities and associated financial obligations
    • Optimize financial agreements with existing vendors

    Value Accelerators

    Customer Engagement Benchmarking encompasses evaluation scoring and recommendations for your engagement, support, adherence, and service strategies and tactics:

    • End-to-end review of existing patient focused initiatives
    • Identification and recommendations for improving market position and penetration
    • Review and analysis of competitive and comparable brands
    • Industry best practices based on actionable behavioral science

    Data Sheet: Patient Engagement Benchmarking

    VIEW THE DATA SHEET

    Infographic: Pharma Must Reduce Provider & Staff Administrative Burden

    VIEW THE INFOGRAPHIC

     

    Customer Engagement

  •   Patient Experience Mapping & Insights   

    Understanding how a patient navigates through the healthcare system from pre-diagnosis, to treatment, to adherence, and eventually to better health choices is critical for health and life sciences organizations to define better ways to help support that journey. By gaining in-depth understanding of the customer experience — including when, where, what, and who should be guiding and impacting the patient experience — we inform and optimize the engagement strategy.

    Driving High Performance

    • Gain valuable insight to inform strategic and tactical development and planning
    • Maximize current capabilities with optimal efficiencies through an actionable roadmap
    • Improve patient outcomes by employing prioritized tactics that address barriers related to time to therapy and time on therapy
    • Identify indirect forces that impact brand performance

    Infographic: Mapping the Patient Journey

    VIEW THE INFOGRAPHIC

    Value Accelerators

    Customer Engagement

    Patient Experience Mapping: holistic, data-driven approach to maximize market information and insights by understanding the patient journey.

    • Insight and understanding into usage patterns of patients and caregivers
    • Identify gaps and uncover opportunities to improve the customer experience
    • Prioritized recommendations for the enablement of patient support services

     

     
  •   Patient Support & Access Services   

    Paragon helps identify and foster compelling patient support and access services by applying behavioral insights to improve the patient experience, access, and adherence. Through our deep understanding of patient support and access services, we guide the creation and optimization of brand, franchise, and corporate resource bundles that are customized and optimized to meet unique market objectives.

    Patient Support & Access Services

    Driving High Performance

    • Create cost effective patient support strategies based on market dynamics
    • Enable favorable outcomes through:
      • Innovative tools and approaches
      • Seamless integration
      • Efficient processes
      • Technology enablement
    • Evaluate, optimize, and engage with vendors
    • Improve patient time to therapy and time on therapy

    Infographic: Patient Centricity Requires Caregiver Centricity

    VIEW THE INFOGRAPHIC

    Infographic: Top 5 Keys to Success: Patient Experience Mapping

    VIEW THE INFOGRAPHIC

  •   Connected Health Optimization   

    Connected Health StrategyParagon defines interoperability partnerships between traditionally siloed stakeholders in patient outcomes. Through detailed evaluations, insight development, action plans, and a keen awareness of the shifting healthcare market, we provide the tools that improve healthcare outcomes by creating a connected health experience from strategy through execution.

    Driving High Performance

    • Improve outcomes through integrated health by encouraging communication and collaboration across stakeholders
    • Increase clinical efficiency and reduce duplication of efforts through expedited access to shared patient medical information
    • Drive increased member engagement to improve overall patient outcomes
    • Improve clinical decision-making and population health management through enhanced management and analytics of patient data

     

  •   Launch Excellence   

    The first six months of a drug launch can determine a brand's fate. Paragon understands the preparation and work that must start well in advance of a launch and the challenges that plague launch teams. Our world-class launch capabilities enable strategy development, planning, and execution for multiple, simultaneous launch brands.

    Launch Excellence

     

    Driving High Performance:

    • Gain long-term planning efficiencies with support for multiple, simultaneous launches through standardized planning process and launch toolkit
    • Make efficient and effective decisions via high-level of organizational awareness and transparent reporting
    • Leverage long-term planning efficiencies from historical knowledge sharing repository

     

  • Customer Experience

    Paragon’s Customer Experience solutions enable relevant strategies, content, and services across the entire customer spectrum, including patients, caregivers, providers, and payers. Our data-driven, evidence-based solutions improve patient outcomes and increase revenue.

    Paragon has deep experience combined with proven methodologies in:
    • Omni-channel marketing
    • Digital engagement
    • Go-to-market launch
    • Customer loyalty programs
    • Co-pay programs
    • Wellness & adherence programs
    • Risk evaluation mitigation strategies
    • Marketing & sales performance insights
    • Payer engagement programs

    White Paper: The Patient Experience: Who is Taking Care of the Caregiver?

    DOWNLOAD THE WHITE PAPER

  • Paragon enables health and life sciences organizations to create informed and innovative engagement strategies to maximize market potential and customer demand. We focus on optimizing customer experiences to improve patient outcomes and support the overall engagement strategy. To support, Paragon:

    • Defines capabilities and service models
    • Evaluates comparability and maturity level
    • Develops customer engagement strategies
    • Designs and implements innovative tactics
    • Maps program requirements

    Driving High Performance

    • Drive improved patient outcomes and adherence rates
    • Increase brand revenue and profitability
    • Maximize capabilities through prioritized, actionable roadmap with patient standards and processes
    • Decrease overall risk and cost with alternative options value case
    • Map against future needs by analyzing the current capabilities and associated financial obligations
    • Optimize financial agreements with existing vendors

    Value Accelerators

    Customer Engagement Benchmarking encompasses evaluation scoring and recommendations for your engagement, support, adherence, and service strategies and tactics:

    • End-to-end review of existing patient focused initiatives
    • Identification and recommendations for improving market position and penetration
    • Review and analysis of competitive and comparable brands
    • Industry best practices based on actionable behavioral science

    Data Sheet: Patient Engagement Benchmarking

    VIEW THE DATA SHEET

    Infographic: Pharma Must Reduce Provider & Staff Administrative Burden

    VIEW THE INFOGRAPHIC

     

    Customer Engagement

  • Understanding how a patient navigates through the healthcare system from pre-diagnosis, to treatment, to adherence, and eventually to better health choices is critical for health and life sciences organizations to define better ways to help support that journey. By gaining in-depth understanding of the customer experience — including when, where, what, and who should be guiding and impacting the patient experience — we inform and optimize the engagement strategy.

    Driving High Performance

    • Gain valuable insight to inform strategic and tactical development and planning
    • Maximize current capabilities with optimal efficiencies through an actionable roadmap
    • Improve patient outcomes by employing prioritized tactics that address barriers related to time to therapy and time on therapy
    • Identify indirect forces that impact brand performance

    Infographic: Mapping the Patient Journey

    VIEW THE INFOGRAPHIC

    Value Accelerators

    Customer Engagement

    Patient Experience Mapping: holistic, data-driven approach to maximize market information and insights by understanding the patient journey.

    • Insight and understanding into usage patterns of patients and caregivers
    • Identify gaps and uncover opportunities to improve the customer experience
    • Prioritized recommendations for the enablement of patient support services

     

     
  • Paragon helps identify and foster compelling patient support and access services by applying behavioral insights to improve the patient experience, access, and adherence. Through our deep understanding of patient support and access services, we guide the creation and optimization of brand, franchise, and corporate resource bundles that are customized and optimized to meet unique market objectives.

    Patient Support & Access Services

    Driving High Performance

    • Create cost effective patient support strategies based on market dynamics
    • Enable favorable outcomes through:
      • Innovative tools and approaches
      • Seamless integration
      • Efficient processes
      • Technology enablement
    • Evaluate, optimize, and engage with vendors
    • Improve patient time to therapy and time on therapy

    Infographic: Patient Centricity Requires Caregiver Centricity

    VIEW THE INFOGRAPHIC

    Infographic: Top 5 Keys to Success: Patient Experience Mapping

    VIEW THE INFOGRAPHIC

  • Connected Health StrategyParagon defines interoperability partnerships between traditionally siloed stakeholders in patient outcomes. Through detailed evaluations, insight development, action plans, and a keen awareness of the shifting healthcare market, we provide the tools that improve healthcare outcomes by creating a connected health experience from strategy through execution.

    Driving High Performance

    • Improve outcomes through integrated health by encouraging communication and collaboration across stakeholders
    • Increase clinical efficiency and reduce duplication of efforts through expedited access to shared patient medical information
    • Drive increased member engagement to improve overall patient outcomes
    • Improve clinical decision-making and population health management through enhanced management and analytics of patient data

     

  • The first six months of a drug launch can determine a brand's fate. Paragon understands the preparation and work that must start well in advance of a launch and the challenges that plague launch teams. Our world-class launch capabilities enable strategy development, planning, and execution for multiple, simultaneous launch brands.

    Launch Excellence

     

    Driving High Performance:

    • Gain long-term planning efficiencies with support for multiple, simultaneous launches through standardized planning process and launch toolkit
    • Make efficient and effective decisions via high-level of organizational awareness and transparent reporting
    • Leverage long-term planning efficiencies from historical knowledge sharing repository

     

Commercial Information Management

  •   Overview   

    Health and life sciences organizations depend on insights into the behaviors of healthcare organizations, providers, payers, and patients, plus value from information assets. Paragon assists in optimizing the management of commercial information to improve quality, increase utilization, and decrease costs of both acquisition and management. Defining clear strategies and processes enable innovative analytics and uncover new customer and patient insights that drive patient outcomes with effective targeted messages across all channels.

    White Paper: Consumer Healthcare: Winning in the Digital Landscape

    DOWNLOAD THE WHITE PAPER

    Paragon has deep experience combined with proven methodologies in:

    • Analytics
    • Master data management
    • Data acquisition and utilization
    • Content management
    • Information content archival and expiration
    • Technology and platforms

     

  •   Commercial Data Optimization   

    Commercial organizations are facing redundant and costly data sources, paired with high maintenance costs for data that is underutilized. Paragon specializes in creating and consolidating new data sources with existing data. We create order out of chaos by analyzing and identifying gaps and limitations in your organization's ecosystems and processes. With standard definitions and use, identifying data relationships, and linking data to improved insights and analytics, Paragon helps propel brand growth.

    Analytics Framework

    Driving High Performance

    • Increase brand awareness and improve outcomes by leveraging data to drive actionable insights
    • Improve data strategy in support of top-line growth through improved data analysis
    • Reduce data acquisition costs by elimination of data overlap
    • Gain consistency and quality through data strategy and governance
    • Maximize data utilization and minimize data redundancies through single authoritative view

    Value Accelerators

    Data Governance Framework: Aligns stakeholders and consumers and ensures data accuracy by using authoritative sources of truth that help to streamline decision making and expansion through standardized governance processes.

    Commercial Information Management Reference Model (CIMReM™): Provides benchmarking to identify gaps and inform strategy to prioritize business capabilities and align to supporting data and build a business-driven data architecture

    • Commercial capability enablement
    • Process data flow models
    • Logical data model
    • Physical data model

    Analysis Distribution Framework: Enables analysis of new data sources and services to effectively support patients, providers, and payers with a robust analytics strategy.

     
  •   Promotional Materials Management   

    Paragon helps deploy effective and efficient management of promotional material and digital assets through implementation of a single, end-to-end process and content management systems. We do this by gathering an organization's policy and regulations across the perspectives of organization, process, and people, and evaluating content and resource utilization. Paragon provides future state recommendations and strategy development that allow campaigns to reach the market efficiently, improve campaign results, and return on investment.

    Driving High Performance

    • Reduce MLR constraints by introducing dynamic and collaborative strategies
    • Clearly define content strategy for reuse and governance
    • Gain greater insight into content utilization and overall asset effectiveness
    • Improve data integrity and reduce errors or duplication
    • Minimize migration effort and reduce time-to-value

    Value Accelerators

    Promotional Materials Process Optimization: The elimination bottlenecks and technical constraints allowing for rapid and efficient market release to improve results and ROI

    • Streamlined processes and complementary organization model
    • Leverage of the right technologies that eliminate complexity and reduce resource costs
    • Alignment of goals to drive process (not process-driving goals) to achieve process efficiencies

    Promotional Materials Management

    Executive Brief: Navigating through Promotional Materials Management
    DOWNLOAD THE EXECUTIVE BRIEF

    Infographic: Current Challenges in Promotional Materials Management
    VIEW THE INFOGRAPHIC

  •   Digital Technology Strategy   

    Paragon enables organizations to gain advanced insights into customer behaviors and preferences essential to creating fully personalized experiences through omni-channel customer engagement. We do this through leveraging a foundation of data management and analytics to build strategic, long-term, internal, and external digital capabilities.

    Driving High Performance

    • Enable proactive interactions with customers through enhanced digital and social media presence and capabilities
    • Identify and utilize effective channels for customer engagement
    • Employ an accelerated ability to respond to news, market changes, and external events
    • Effectively realize customer engagement strategy through scalable, flexible, and dynamic technology capabilities
    • Maximize impact and minimize gaps by sharing best practices across brands

    Infographic: Digital Connectedness & Consumer Healthcare

    VIEW THE INFOGRAPHIC

  • Health and life sciences organizations depend on insights into the behaviors of healthcare organizations, providers, payers, and patients, plus value from information assets. Paragon assists in optimizing the management of commercial information to improve quality, increase utilization, and decrease costs of both acquisition and management. Defining clear strategies and processes enable innovative analytics and uncover new customer and patient insights that drive patient outcomes with effective targeted messages across all channels.

    White Paper: Consumer Healthcare: Winning in the Digital Landscape

    DOWNLOAD THE WHITE PAPER

    Paragon has deep experience combined with proven methodologies in:

    • Analytics
    • Master data management
    • Data acquisition and utilization
    • Content management
    • Information content archival and expiration
    • Technology and platforms

     

  • Commercial organizations are facing redundant and costly data sources, paired with high maintenance costs for data that is underutilized. Paragon specializes in creating and consolidating new data sources with existing data. We create order out of chaos by analyzing and identifying gaps and limitations in your organization's ecosystems and processes. With standard definitions and use, identifying data relationships, and linking data to improved insights and analytics, Paragon helps propel brand growth.

    Analytics Framework

    Driving High Performance

    • Increase brand awareness and improve outcomes by leveraging data to drive actionable insights
    • Improve data strategy in support of top-line growth through improved data analysis
    • Reduce data acquisition costs by elimination of data overlap
    • Gain consistency and quality through data strategy and governance
    • Maximize data utilization and minimize data redundancies through single authoritative view

    Value Accelerators

    Data Governance Framework: Aligns stakeholders and consumers and ensures data accuracy by using authoritative sources of truth that help to streamline decision making and expansion through standardized governance processes.

    Commercial Information Management Reference Model (CIMReM™): Provides benchmarking to identify gaps and inform strategy to prioritize business capabilities and align to supporting data and build a business-driven data architecture

    • Commercial capability enablement
    • Process data flow models
    • Logical data model
    • Physical data model

    Analysis Distribution Framework: Enables analysis of new data sources and services to effectively support patients, providers, and payers with a robust analytics strategy.

     
  • Paragon helps deploy effective and efficient management of promotional material and digital assets through implementation of a single, end-to-end process and content management systems. We do this by gathering an organization's policy and regulations across the perspectives of organization, process, and people, and evaluating content and resource utilization. Paragon provides future state recommendations and strategy development that allow campaigns to reach the market efficiently, improve campaign results, and return on investment.

    Driving High Performance

    • Reduce MLR constraints by introducing dynamic and collaborative strategies
    • Clearly define content strategy for reuse and governance
    • Gain greater insight into content utilization and overall asset effectiveness
    • Improve data integrity and reduce errors or duplication
    • Minimize migration effort and reduce time-to-value

    Value Accelerators

    Promotional Materials Process Optimization: The elimination bottlenecks and technical constraints allowing for rapid and efficient market release to improve results and ROI

    • Streamlined processes and complementary organization model
    • Leverage of the right technologies that eliminate complexity and reduce resource costs
    • Alignment of goals to drive process (not process-driving goals) to achieve process efficiencies

    Promotional Materials Management

    Executive Brief: Navigating through Promotional Materials Management
    DOWNLOAD THE EXECUTIVE BRIEF

    Infographic: Current Challenges in Promotional Materials Management
    VIEW THE INFOGRAPHIC

  • Paragon enables organizations to gain advanced insights into customer behaviors and preferences essential to creating fully personalized experiences through omni-channel customer engagement. We do this through leveraging a foundation of data management and analytics to build strategic, long-term, internal, and external digital capabilities.

    Driving High Performance

    • Enable proactive interactions with customers through enhanced digital and social media presence and capabilities
    • Identify and utilize effective channels for customer engagement
    • Employ an accelerated ability to respond to news, market changes, and external events
    • Effectively realize customer engagement strategy through scalable, flexible, and dynamic technology capabilities
    • Maximize impact and minimize gaps by sharing best practices across brands

    Infographic: Digital Connectedness & Consumer Healthcare

    VIEW THE INFOGRAPHIC

Commercial Contracting Effectiveness

  •   Overview   

    Paragon is committed to helping life sciences organizations obtain preferred formulary placement and maximize channel value when it comes to commercial contracting effectiveness. By leveraging advanced analytics and insights while also building strong governance and contracting process, organizations can ensure financial and regulatory compliance to mitigate corporate risk, minimize revenue leakage, and drive cost-effectiveness across an optimized organization.

    Data Sheet: Revenue Management in Life Sciences

    VIEW THE DATA SHEET

    Infographic: Coverage Gap Discount Program: Managing Risk & Revenue Leakage

    VIEW THE INFOGRAPHIC

    Paragon has deep experience combined with proven methodologies in:

    • Revenue management
    • Gross to net
    • Government pricing
    • Contract management
    • Contract liability forecasting
    • Claims data validation
    • Advanced contracts analytics
    Contract Continuum

     

  •   Contracting Excellence   

     

    Paragon enables maximization of contract value and drives profitability while building a sustainable foundation to support future pricing and contracting trends. By establishing aligned and adaptable business processes (pre-deal), developing enhanced insights, and establishing proactive contract performance (post-deal) evaluation, we help to effectively navigate the complexities of incentive strategies and contracting execution.

    Driving High Performance

    • Ensure aligned and adaptable business process to optimally inform contract decisions during pre-deal valuation
    • Generate superior and meaningful insights that enable pull-through and maximize contract value
    • Enable proper course correction and institutionalize learnings for future use through proactive post-deal contract performance evaluation
    • Enable oversight of end-to-end process to foster organizational efficiency and agility

    Value Accelerators

    Contract Decision Framework

    • Optimize contract decisions by driving brand strategies that include holistic, deal, no deal qualitative and quantitative analysis that predicts the probability of future success
    • Assess and define process excellence, identify organizational design opportunities, and instill disciplined data governance for insight-driven partner strategies

    Contracting Analytics and Insights (Pre & post deal, pull-through): Develop and deploy pre & post-deal contracting analysis and modeling capabilities to support informed decision-making and gross-to-net management

     

    Data Sheet: Government Contracting and Pricing

    VIEW THE DATA SHEET

  •   Commercial Contracting Management   

    Paragon guides health and life science organizations in the management of the contract lifecycle while minimizing revenue leakage and mitigating financial risk. We help manage contract liabilities and ensure compliance through optimized data governance and effective tactical reporting.

    Driving High Performance

    • Enable complience, reuse, and administration through management of contract development lifecycle
    • Efficiently adjudicate and manage contract compliance and pricing
    • Mitigate corporate financial risk and minimize revenue leakage from mismanaged incentive payments and reimbursements
    • Drive cost-effectiveness across an optimized organization through process automation

    Data Sheet: Government Pricing: Policy and Process Alignment

    VIEW THE DATA SHEET

    Value Accelerators

    Contract Administration and Compliance

    • Minimize revenue leakage and help meet compliance needs by facilitating contract administration, supported by process efficiencies and technical capabilities
    • Drive cost efficiency by reducing non-productive administrative work and supporting efficient use of internal systems

    Government Pricing Framework & Tactical Intelligence

    • Facilitate accurate and timely regulatory compliance to mitigate financial risk 
    • Provide accurate and readily available information for contract administrative and management needs through transparent, fact-driven reporting capabilities

    CCM Data Governance

    • Ensuring validity, completeness, and usability of data that flows in, out, and is maintained in contract management system

     

  • Paragon is committed to helping life sciences organizations obtain preferred formulary placement and maximize channel value when it comes to commercial contracting effectiveness. By leveraging advanced analytics and insights while also building strong governance and contracting process, organizations can ensure financial and regulatory compliance to mitigate corporate risk, minimize revenue leakage, and drive cost-effectiveness across an optimized organization.

    Data Sheet: Revenue Management in Life Sciences

    VIEW THE DATA SHEET

    Infographic: Coverage Gap Discount Program: Managing Risk & Revenue Leakage

    VIEW THE INFOGRAPHIC

    Paragon has deep experience combined with proven methodologies in:

    • Revenue management
    • Gross to net
    • Government pricing
    • Contract management
    • Contract liability forecasting
    • Claims data validation
    • Advanced contracts analytics
    Contract Continuum

     

  •  

    Paragon enables maximization of contract value and drives profitability while building a sustainable foundation to support future pricing and contracting trends. By establishing aligned and adaptable business processes (pre-deal), developing enhanced insights, and establishing proactive contract performance (post-deal) evaluation, we help to effectively navigate the complexities of incentive strategies and contracting execution.

    Driving High Performance

    • Ensure aligned and adaptable business process to optimally inform contract decisions during pre-deal valuation
    • Generate superior and meaningful insights that enable pull-through and maximize contract value
    • Enable proper course correction and institutionalize learnings for future use through proactive post-deal contract performance evaluation
    • Enable oversight of end-to-end process to foster organizational efficiency and agility

    Value Accelerators

    Contract Decision Framework

    • Optimize contract decisions by driving brand strategies that include holistic, deal, no deal qualitative and quantitative analysis that predicts the probability of future success
    • Assess and define process excellence, identify organizational design opportunities, and instill disciplined data governance for insight-driven partner strategies

    Contracting Analytics and Insights (Pre & post deal, pull-through): Develop and deploy pre & post-deal contracting analysis and modeling capabilities to support informed decision-making and gross-to-net management

     

    Data Sheet: Government Contracting and Pricing

    VIEW THE DATA SHEET

  • Paragon guides health and life science organizations in the management of the contract lifecycle while minimizing revenue leakage and mitigating financial risk. We help manage contract liabilities and ensure compliance through optimized data governance and effective tactical reporting.

    Driving High Performance

    • Enable complience, reuse, and administration through management of contract development lifecycle
    • Efficiently adjudicate and manage contract compliance and pricing
    • Mitigate corporate financial risk and minimize revenue leakage from mismanaged incentive payments and reimbursements
    • Drive cost-effectiveness across an optimized organization through process automation

    Data Sheet: Government Pricing: Policy and Process Alignment

    VIEW THE DATA SHEET

    Value Accelerators

    Contract Administration and Compliance

    • Minimize revenue leakage and help meet compliance needs by facilitating contract administration, supported by process efficiencies and technical capabilities
    • Drive cost efficiency by reducing non-productive administrative work and supporting efficient use of internal systems

    Government Pricing Framework & Tactical Intelligence

    • Facilitate accurate and timely regulatory compliance to mitigate financial risk 
    • Provide accurate and readily available information for contract administrative and management needs through transparent, fact-driven reporting capabilities

    CCM Data Governance

    • Ensuring validity, completeness, and usability of data that flows in, out, and is maintained in contract management system