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What Is the Value of an Enterprise Content Management Strategy?

By  Geoff Lewis Geoff Lewis  on 2013-08-07 07:30:00  |  Featured in  Life Sciences
Geoff Lewis
Posted By Geoff Lewis
in Life Sciences
on 2013-08-07 07:30:00

ecm-strategy-value

Effective enterprise content management (ECM) strategies can save an organization time and money in the long run, streamline processes, increase employee productivity right away and boost morale throughout the organization thanks to improvements in simplicity and clarity. Many organizations are not paying much attention to their overall strategy for managing content, though, which can be a big problem. Some organizations don’t realize that a small amount of effort and investment into their content management systems could benefit them immensely. Other organizations realize the benefits of managing content more effectively, but don’t think they have any additional resources to devote to it. In this day and age, however, growing enterprises can’t afford not to invest in content management services. If you want to get your organization’s data, communication channels and other precious resources in order, your ECM strategies will need to be on point.

Getting Maximum Value from Your Content

Hiring a content management consulting firm may seem out of your reach, but the long-term returns on this short-term investment can provide an immense amount of value, far beyond what is initially expended. The overall ECM planning process will typically include the selection and development of appropriate methods, processes and tools for managing content within an organization, relying heavily on technologies that make it easy to gather, store, manage, maintain and access documents and other content. This is all essential to improving the ongoing processes within the organization. The underlying strategy that guides all these other decisions, however, is the most important aspect of any ECM overhaul. With the right strategies and appropriate, customized tools, it’s possible to utilize the unstructured data coursing through an enterprise and achieve the hardest-to-reach goals and milestones imaginable.

How ECM Strategies Make Content Systems Smarter

Simply managing content isn’t enough to make your organization a success. Having a system that makes documents and other types of content available when authorized users need them is the bare minimum; there is much more to an effective content management strategy. With intelligent strategizing based on careful research and analysis, it’s possible to maximize the use of data in order to make an enterprise more productive, profitable and successful in the short-term as well as the long-term future.

Short-Term Value – The short-term value of investing in content management services is usually most noticeable when it comes to collaboration. After implementing an enhanced set of tools and technologies for managing content, most individuals and teams within an organization will notice right away that it’s simpler and easier to access, collaborate on, store, maintain and eventually dispose of content properly. ECM strategy experts can help implement new tools and technologies, with sufficient training for all members of the staff, in order to manage the entire content lifecycle more effectively, from creation to completion.

Long-Term Value – As time marches on, the value of an effective ECM strategy will become more apparent in terms of continuity, compliance and cost. Continuity is the ability to keep a business running continuously, even when unexpected events occur. Effective content management strategies can ensure that key players are still able to access the necessary content to keep operations up and running and customers happy, even following a disaster. Compliance refers to the important acts of complying with federal, state and industry-wide rules, standards and regulations. Compliance is expensive, but the cost is even worse for organizations that don’t streamline their processes for managing records and business transactions, because they have to make huge changes every time a new regulation is introduced. The time and money devoted to compliance is nothing compared to the possible repercussions of not complying, though, and the money saved by streamlining compliance strategies can make these processes much less of a burden. And while the cost of investing in a content management consulting firm and implementing new technologies will be initially expensive, these investments will pay for themselves in no time as the organization continuously becomes better at completing both simple and complex interactions and ultimately reaches its core goals.

The value of an enterprise content management strategy is priceless for most growing businesses these days; the most significant associated cost is that of not making this crucial investment.

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Geoff Lewis

Geoff Lewis

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Geoffrey Lewis is a Vice President and the leader of Paragon’s Corporate & Enterprise consulting practice for Life Sciences. In this role, Geoff builds and retains relationships with client executives, and acts as a key advisor to those executives, project sponsors and key decision makers. Geoff’s career spans over 20 years of experience developing and operationalizing strategies, increasing revenues, and improving operational efficiencies for Fortune 500 organizations across diverse industries. Geoff holds a Graduate Certificate in Business Management from the Macquarie Graduate School of Management, Sydney, Australia.

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