Place header for sub dropdown here

Place sub header for sub dropdown here

Subscribe to Our Blog

What is Big Data Jujitsu

By  Paragon Solutions  on 2012-07-11 14:32:57  |  Featured in  Advisory Services
Posted By Paragon Solutions
in Advisory Services
on 2012-07-11 14:32:57

ju·jit·su  [joo-jit-soo]

noun

  1. a method developed in Japan of defending oneself withoutthe use of weapons by using the strength and weight of an adversary to disable him.
  2. the use of an opponent's strengths or one's own weaknessesto accomplish one's goals: That was a kind of intellectual jujitsu, the way she handily won the debate. The town of Vacaville, in a prime example of touristic jujitsu, turned its isolation into an attraction in itself.

verb (used with object)

  1. to turn (a situation) to one's advantage by exploiting one'sown weaknesses or another's strengths, as in a social or political relationship: He deftly jujitsued the conversation tomake my knowledge of the subject seem pretentious.

http://dictionary.reference.com/browse/jujitsu

Big Da-ta \big ˈdā-tə, ˈda- also ˈdä-\

noun

  1. All data, everything in its entirety. Every element granular, summarized, meta data, machine code data, sensor, environment, condition data, derived data and data about data: It wasn’t until our third meeting with IT that we realized that when they said ‘Big Data,’ they meant the whole enchilada.

Big Da-ta Ju-jit-su

noun

  1. a method developed of using the power of big data without the use or concept of tools, hierarchies, taxonomies or data techniques by using the strength and weight of data to answer questions to change outcomes.
  2. the use of an competitors, environment, news and market data to accomplish one's goals: That was a kind of big data jujitsu, the way the company charged partners to count the number of visitors across all channels using sensors across the customer lifecycle.

verb (used with object)

  1. to turn (a situation) to one's advantage by exploiting one's own cognitive strength or a company’s or customer’s data assets, as in a competitive, sales or service relationship: Acme Wireless deftly big data jujitsued the service resolution to deflect the calls and emails to a partner generating referral revenue and ultimately growing the customer’s perceived value of the service and Net Promoter Score.