Millennials.Changing.Content.Management.2016.jpgYou may be asking yourself…what do millennials and content management have in common? As it turns out, more than you might have thought.

Think about content management in its truest form - the administration of digital content throughout its lifecycle, from creation to permanent storage or deletion. Content can be comprised of images, video, audio and multimedia as well as text.

Now think about millennials, people born between 1980 and 1995. Considered by many to be digital natives, millennials are comfortable using a broad range of technology. This is the generation that has always had access to email ... and Facebook. This is the generation that has no memory of life before the Internet. This is the generation of selfies. These are the chosen ones who have come of age with social media and smartphones.  

By 2020, millennials are projected to make up 75 percent of the global workforce. What does this mean for the future of content management?

Companies are going to need to change the way they think about content management. Why? Digital technology is second nature to millennials - and the rate at which they create content must be factored as it relates to how content is managed, stored, shared and eliminated. 

Content.Management.Millennials.2016.jpgInstant Content

Millennials are accustomed to instant feedback, according to Daniel H. Pink, the author of several provocative, bestselling books about business, work, and modern workplace behavior. According to Pink, if millennials need to find something, the expect to do so instantly - instant information, instant sharing, instand feedback. Instant content

What are some things to keep in mind when it comes to millennials and content?

  • What once worked is going to have to be rethought and retooled to meet the needs of this ever growing population of instant content generators. Content management systems are going to need to increasingly operate in a dynamic and efficient manner if companies are going to keep millennials productive ... and satisfied.
  • Content management systems in place in most organizations lag behind with other technological changes. Employees are forced to manage work-related information in a much different way than they do their own personal information.  These limitations impact productivity creativity and collaboration with both internal and external partners- millennials do not want to wait for information exchange or immediate collaboration. 
  • Content management systems must support the increasingly commonplace practice of working and collaborating remotely so as to not impede millennial productivity.  This will require companies to invest in content management systems that are continuously flexible. 
  • Millennials are thriving in an age of unstructured information. What does this mean for businesses today - and tomorrow? With global research firm IDC projecting digital content to grow over 50 times between 2010 to 2020 - 90 percent of it in unstructured information such as emails, documents and video - businesses need to think about transforming how they manage content for the increasingly millennial workerforce. For example, the rise of social media and collaboration tools has created a new class of enterprise content - calling for a new age of enterprise content management to put content in context allowing millennials to work efficiently, seamlessly and effectively. 
  • One of the biggest problems organizations face when implementing information governance programs is getting everyone in the organization to adopt them. Millennials, otherwise known as Generation Y, are known for being an early-adoption generation that takes to new concepts at light-speed — but also for questioning immature solutions and practices. When it comes to content management procedures and best practices, it will be critical to ensure millennials buy-in to corporateinformation management and governance expectations and protocols.

Content.Management.Millennials.2016.Trends.jpgMillennials, individuals 18 to 33 years old, total than 80 million people. This is the largest age group to emerge since the Baby Boom Generation, which millennials outnumber by seven million - and the largest generation in the workforce today. 

It's true...millennials have surpassed Generation X as the largest generation in the U.S. workforce, according to the Pew Research Center. Make no mistake, the millennial workplace mindset raises the necessity for organizations to be technology driven - with content management ranking high on the list of digitally transformative approaches to deploy.  

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