Digital.Transformation.Data.Driven.Culture.2016.jpgGrowing digital literacy and access to analytic tools is fostering a data-driven culture. What are the characteristics of a data-driven culture? 

According to Gartner's How to Establish a Data-Driven Culture in the Digital Workplace, the straightforward definition of culture is ... the way we do things around hereIt is the sum of attitudes, customs and beliefs that distinguishes one group of people from another.

Culture is transmitted from one generation to the next through language, material objects, ritual, institutions and art. 

There exists, according to Gartner, a number of common characteristics in organizations that call themselves data-driven:

  • Pervasive use of data in business processes. By definition, a data-driven workplace requires pervasive use of data within the execution of key business processes, as part of operational decision making. 
  • Data and analytics at the heart of both strategic and tactical decision making. Information can inform decision making at both strategic and tactical levels. 
  • Treating information as an asset. While 80% of CEOs claim to have operationalized the notion of data as an asset, only 10% say that their company actually treats it that way. 

Digital.Transformation.Data.Driven.Culture.Trends.jpgSo, how does an enterpries encourage a data-driven culture on the road to digital transformation?

For starters, incorporating mindful information management practices.

A strong move to a data-driven culture should include the HR organization as a core stakeholder, with the cooperation of HR and IT departments being a core element of the digital workplace


Gartner is a global leading information technology research and advisory company. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works to research, analyze and interpret the business of IT. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 7,600 associates, including more than 1,600 research analysts and consultants, and clients in 90 countries.